The mock client during my internship with Scyga requested the creation for a branding package including a logo design, poster design, packaging design, social media and website design for their frozen raspberry products under the brand 'BerriDri'. They explained that they wanted a vibrant and colourful brand that appealed to young adults and middle-aged adults of low-to-middle income.
The end design included a logo that used sturdy but soft-edged and simple type designed to be appealing to the target audience with a berry image beside it and consists primarily of a crimson red with a plant green accent to reflect the colouration of the BerriDri product. The website mockup design created a focus on promoting the product as high quality and presenting the product range on the home page to appease the user's needs and allow quick and easy purchasing of the product.