The company decided to go through a rebrand of its original name 'Potentiate' into 'Platform One' to represent a change in direction of the business. As such a new logo was required which I as the company's digital designer and my associate graphic designer was tasked to come up with.

The initial concepts we came up with for the new design involved using the original logo symbol for Potentiate and using it in the logo for Platform One. However we decided that it wasn't going to work for the new logo so we decided to create a new design while still encorporating the original font and brand colours. We tried out a variety of possible combinations of presenting Platform One in a logo format including numbers and letters, weights and colour combinations.

The final logo design chosen for the brand was a design that used simple thin dark lettering for 'platform' while making 'one' contain the brand colours. The 'O' in 'one' had a line below it to represent the idea of a platform, which was also used to create an alternate symbol version that used all the brand colours in one design. The descision was made to change the presentation of the colours from geometric shapes into soft and curved shapes in order to mesh the colours more harmonious and represent something less rigid and more rounded. The designs also include black and white versions and the applications on various material.